Coach Poppy’s box and perfume bottle are vibrant, preppy, and fun. Its box has ‘Coach Poppy’ etched all over in a cartoon design with a red background. It has yellow hearts on the box and gives off a youthful vibe due to its childlike drawings. Coach clearly wanted their younger audience to be buying this ‘budget friendly’ perfume.

While its box is more childlike, the actual bottle is more glamorous. Its circular bottle is tied with a red ribbon and gold lid. This bottle ties in well with Coach’s luxurious feel. Its bottle is clear and simple but matches Coach’s branding of the time of a well-priced 2000s perfume.